Friday, June 3, 2011

Polycom Consolidates Unified Communications Market



Polycom is now forming an Open Visual Communications Consortium (OVCC) to promote interoperability between unified communications providers and products.

The move comes on the back of their new Hewlett-Packard partnership and shows a clear attempt to consolidate their place in the unified communications market. Rivals such as Cisco have made beneficial mergers with Tandberg and so Polycom also wants to form partnerships with Unified communications solution providers.

This battle for premium space in the UC market is what Art Schoeller called the Unified Communications Civil War.

According to Michael Vizard at ITBusiness Edge Polycom is moving closer to HP to become more of a software company that leverages core networking infrastructure.

He explained: "This is a transition that both companies are hoping to smooth by mutually supporting each other’s managed services offerings."

Polycom is also hoping to achieve better integration with Microsoft Lync. Whichever product they are integrating with it is all about great customer use and a smooth transition to interoperability according to the Polycom CEO Andrew Miller.

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